Ermuri
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ERMURI was founded on June 22nd, 1922 by Erhard, Mugler and Rinn in Frankfurt am Main. The first letters of the surname led to the rapid finding of a name for the ERMURI Händlervereinigung e. V. The aim of the joint cooperation between the men was to create independence from existing branded cigars and to operate a market profiling strategy in order to stand out from the strong competition. The ERMURI purchasing cooperative was founded in 1965 and has been called ERMURI Genuss Company eG since 2011.[1]
ERMURI is or was a buying group.[2]
Gallery
Ermuri Elite, courtesy Doug Valitchka
Ermuri Elite, courtesy Doug Valitchka
Ermuri Elite, courtesy Doug Valitchka
