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Following '''[[Rossi]]''' (1886 in Barasso) and '''[[Ceresa]]''' (1897 in Cassano Magnano) the third pipe manufacture in the Lombardian province of Varese was established in 1900 in the picturesque city of Gallarate by two brothers. '''Fratelli Lana''' (Lana Bros.) produced briar pipes for the Italian market under their own brand name. | Following '''[[Rossi]]''' (1886 in Barasso) and '''[[Ceresa]]''' (1897 in Cassano Magnano) the third pipe manufacture in the Lombardian province of Varese was established in 1900 in the picturesque city of Gallarate by two brothers. '''Fratelli Lana''' (Lana Bros.) produced briar pipes for the Italian market under their own brand name. | ||
[[File:Lorenzo1979.jpg|thumb|Lorenzo Listing in 1979 | [[File:Lorenzo1979.jpg|thumb|Lorenzo Listing in 1979 [[Tinder Box]] catalog, courtesy Doug Valitchka]][[File:Lorenzo.jpg|thumb|Catalog page featuring Lorenzo, courtesy Doug Valitchka]]In 1922 Fratelli Lana went into a close co-operation with the merchant’s family '''Tagliabue''' from Milano. Sales outside of Italy began immediately and the demand throughout Europe steadily increased. By 1939 the manufacture had grown to factory size with 120 persons employed - a considerable number for the time. The program remained unchanged for decades: cheap, unpretentious budget pipes for the mass markets. Most of them didn’t even have any stampings besides “Genuine Bruyere” or similar. A large share of the production emerged as fabrications for other firms so that an own style of the Lana pipes was hardly recognizable. | ||
After WW II the world of the briar pipe wasn’t the same anymore and especially Italian firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced. | After WW II the world of the briar pipe wasn’t the same anymore and especially Italian firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced. | ||
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From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently qouted is another pipemaking firm named Tagliabue. | From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently qouted is another pipemaking firm named Tagliabue. | ||
<gallery widths=250px heights=185px caption="Examples and details, courtesy Doug Valitchka"> | |||
Lorenzo-Novara-01.jpg | |||
Lorenzo-Novara-07.jpg | |||
File:Lorenzo01.jpg | File:Lorenzo01.jpg | ||
File:Lorenzo07.jpg | File:Lorenzo07.jpg | ||
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Lorenzo2-09.jpg | Lorenzo2-09.jpg | ||
Lorenzo2-10.jpg | Lorenzo2-10.jpg | ||
</gallery | File:Lorenzo3-01.jpg | ||
File:Lorenzo3-06.jpg | |||
File:Lorenzo3-07.jpg | |||
</gallery> | |||
The newly issued Lorenzos mostly showed extremely strong forms in designs appealing greatly and massively. Thick, “beefy” walls of the bowls and broad and strong stems were significant for them. As contemporary ads said, these pipes were "Made for real men with strong hands". Many had a flattened bottom to sit on the table. Next to the unusual shapes, the patina effect of the silk mat surface combined with a bold red or a bright orange staining gave the pipes their distinctive look. The most successful model was a big Ohm Paul that was executed in numerous variations. | The newly issued Lorenzos mostly showed extremely strong forms in designs appealing greatly and massively. Thick, “beefy” walls of the bowls and broad and strong stems were significant for them. As contemporary ads said, these pipes were "Made for real men with strong hands". Many had a flattened bottom to sit on the table. Next to the unusual shapes, the patina effect of the silk mat surface combined with a bold red or a bright orange staining gave the pipes their distinctive look. The most successful model was a big Ohm Paul that was executed in numerous variations. | ||