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(New page: Following '''Rossi''' (1886 in Barasso) and '''Ceresa''' (1897 in Cassano Magnano) the third pipe manufacture in the Lombardian province of Varese was established in 1900 in the pi...)
 
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In 1922 Fratelli Lana went into a close co-operation with the merchant’s family '''Tagliabue''' from Milano. Sales outside of Italy began immediately and the demand throughout Europe steadily increased. By 1939 the manufacture had grown to factory size with 120 persons employed - a considerable number for the time. The program remained unchanged for decades: cheap, unpretentious budget pipes for the mass markets. Most of them didn’t even have any stampings besides “Genuine Bruyere” or similar. A large share of the production emerged as fabrications for other firms so that an own style of the Lana pipes was hardly recognizable.
In 1922 Fratelli Lana went into a close co-operation with the merchant’s family '''Tagliabue''' from Milano. Sales outside of Italy began immediately and the demand throughout Europe steadily increased. By 1939 the manufacture had grown to factory size with 120 persons employed - a considerable number for the time. The program remained unchanged for decades: cheap, unpretentious budget pipes for the mass markets. Most of them didn’t even have any stampings besides “Genuine Bruyere” or similar. A large share of the production emerged as fabrications for other firms so that an own style of the Lana pipes was hardly recognizable.


After WW II the world of the briar pipe wasn’t the same anymore and especially Italien firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced.
After WW II the world of the briar pipe wasn’t the same anymore and especially Italian firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced.
 
The new pipes showed extremely strong forms in designs appealing greatly and massively. Thick, “beefy” walls of the bowls and broad and strong stems were significant for them. As contemporary ads said, these pipes were "Made for real men with strong hands". Many had flattened bottoms to sit on the table. Next to the unusual forms, the patina effect of the silk mat surface combined with a bold red or a bright orange staining gave the pipes their distinctive look. The most successful model was a big Ohm Paul that was executed in numerous variations. Within a few years the pipes were acclaimed as one of the best briar pipes in the world.


From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently qouted is another pipemaking firm named Tagliabue.
From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently qouted is another pipemaking firm named Tagliabue.
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The Aliverti family is involved in pipemaking since Romolo Aliverti, the father of the current owners, joined the Lana Brothers in 1920. He later reached the rank of technical director. No wonder that his son Riccardo showed an interest in pipe making. Riccardo began learning the pipemaking trade  in 1954 at the age of fourteen under his father's watchful eyes and succeeded him as technical director upon his father's retirement in 1973.
The Aliverti family is involved in pipemaking since Romolo Aliverti, the father of the current owners, joined the Lana Brothers in 1920. He later reached the rank of technical director. No wonder that his son Riccardo showed an interest in pipe making. Riccardo began learning the pipemaking trade  in 1954 at the age of fourteen under his father's watchful eyes and succeeded him as technical director upon his father's retirement in 1973.
   
   
Today the third generation of the Aliverti family is working for the company. Massimo Aliverti, Riccardo's son, has been has been with the company as sales director since 1991. He works closely with his father and knows all phases production. Massimo has established a broad customer base for Lorenzo around the world.
Today the third generation of the Aliverti family is working for the company. Massimo Aliverti, Riccardo's son, has been with the company as sales director since 1991. He works closely with his father and knows all phases of production. Massimo has established a broad customer base for Lorenzo around the world.


As far as the informations are reliable, Lorenzo's better lines (One Star, Two Star, Three Star, Moscato, Spumante and the Grand Canadian) are made in Italy while the cheaper ones (New Era - Riesling, New Era - Poggio, Angera, Angera Satinato, Cadry, Churchwarden, Filtro, Arena, Cadore, Sport PS and Garden) are made in Albania by '''[[Tomori]]''' to benefit from the rich deposit of briar in Albania.
As far as the informations are reliable, Lorenzo's better lines (One Star, Two Star, Three Star, Moscato, Spumante and the Grand Canadian) are made in Italy while the cheaper ones (New Era - Riesling, New Era - Poggio, Angera, Angera Satinato, Cadry, Churchwarden, Filtro, Arena, Cadore, Sport PS and Garden) are made in Albania by '''[[Tomori]]''' to benefit from the rich deposit of briar in Albania.


The website of Lorenzo's American distributor '''[http://www.smspipes.com/index.cfm/fuseaction/catalog.listProducts/catID/4/smoking_pipes.html SMS Pipes]''' gives a good impression of today's Lorenzo Pipes. SMS also offers a wide range of Meers.
The website of Lorenzo's American distributor '''[http://www.smspipes.com/index.cfm/fuseaction/catalog.listProducts/catID/4/smoking_pipes.html SMS Pipes]''' gives a good impression of today's Lorenzo Pipes. SMS also offers a wide range of Meers.
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