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The brand was founded by Henri Vuillard in Saint-Claude.

Vuillard had a London branch named Vuillard & Strauss, London EC1. It is safe to assume, that their brands Lord and Turf were produced in Saint-Claude.

Emile Vuillard was the last owner. Henri Vuillard & Cie. was merged in the Cuty Fort Group (est. 1987 and headed by Chacom) till 1988 along with the pipe brands of Jeantet, and John Lacroix.