From Pipes, Artisans and Trademarks, by Jose Manuel Lopés'
1943 Hessen Guard Ad, courtesy Doug Valitchka
Ferdinand Feuerbach began at the William Demuth Company in 1897, and was responsible for the launching of brands such as Royal DeMuth and Hesson Guard. In 1919 hi joined S.M. Frank, and was made Vice-President in 1943.