Caminetto: Difference between revisions

[[Image:Caminetto_27.JPG|right|thumb|Impressive old production Business with hoof]]

Then came the legendary evening Ascorti, Radice and Davoli gathered around the fireplace after a hard day's work enjoying their pipes, a glass of wine, and humorous conversation. Davoli is said to be the one who associated the pipes with the fireplace or chimney, which is "camino" in Italian. Hence "Caminetto", the diminutive (smaller) singular version of camino, was coined as the brand's name. And Ascorti, Radice and Davoli later became famous as "I tre Camini" - the three chimneys. Maybe, they had more than one glass of wine each, but it's not certain whether the distinctive mustache logo on the stem and the Caminetto slogan "La Pipa del Baffo" - "the pipe with the mustache" - was created the same night. In fact, Ascorti and Radice both wore impressively large mustaches and a pharmacist in the neighborhood had been kidding on them about that. (Davoli, for reasons of corporate identity, later wore a big mustache, too.)

Now Davoli concentrated on marketing the Caminetto brand in the United States. His strategy was as simple as brilliant. There was a remarkable Castello hype at that time. Castello pipes were highly sought after but hard to get due to limited production. Davoli filled the gap, promoting the Caminetto to be absolutely equal to the Castello in terms of quality, but asking only half the price. And best of all: the Caminettos were consignable! The Tinder Box International was put under contract, with successful nationwide distribution. The success was overwhelming - far beyond any expectation, with the rusticated Business line becoming the most popular.