|200px|exterior view, Wally Frank, 44th St. and Madison Ave., New York City, 1951]]
Wally Frank, Ltd. was one of America's oldest and most respected names in pipes and tobaccos, beginning in the early 1930’s. Wally Frank operated a chain of tobacco stores in New York City (the flagship store was in Lexington Avenue) and had a vast catalog business for pipes and pipe tobaccos. Their numerous private-label pipes were made by many makers, including Charatan, Sasieni, Weber, and many others. Wally Frank, Ltd. also owned the [[Pioneer]] brand of meerschaum pipes, made from both Turkish and African meerschaum. In addition to importing pipes, he had many pipes made in his own name and also employed pipemakers like [[Stokkebye|Peter Stokkebye]], [[S. Bang|Svend Bang]], and [[Ed Burak]] (who later became the owner of [[Connoisseur]]). As a result, each Wally Frank pipe must be individually evaluated on its own merit.
|200px|interior view, Wally Frank, 44th St. and Madison Ave., New York City, 1951]][[File:Wf1951A.jpg|thumb |200px|exterior view, Wally Frank, 44th St. and Madison Ave., New York City, 1951]]
[[File:WallyFrank-PipeLoreCatalog1940.png|thumb|Cover of 1940 Wally Frank Pipe Lore Catalog: [https://pipedia.org/images/3/30/Pipe_lore_catalog_1940_20180501151314.pdf see complete 24 page Catalog in PDF, Courtesy James Foster & Cael Bean]]]
Members of Wally Frank's "The Pipe of the Month Club" received a new pipe in the mail once a month.
In 1952, Wally Frank was on a buying trip in Italy and "discovered" pipe maker [[Castello|Carlo Scotti]]. Frank liked Scotti's pipes, but there was the small problem of Scotti's pipes bearing the same trademark or logo as one of Wally Frank's pipe lines, the [[White bar|White Bar]]. The two men decided on creating a new logo for pipes sold in the U.S.: a hole drilled in the stem and with a piece of silver foil inserted in the hole and covered with clear Lucite.
Wally Frank (the person) wrote the forward to Georges Herment's 1954 book "The Pipe."
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