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Dunhill

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Dunhill had to diversify its offerings in order to enter the market in France due to a monopoly in the French tobacco industry. Alfred circumvented this challenge very cleverly, by diversifying his offerings (something that was previously practiced back with Dunhill's Motorities). Because the tobacco market was restricted, Dunhill positioned its tobacco offerings in the background of its advertising, while featuring male accessories in the foreground (valise, umbrellas, suits, etc.). Thus begins the new phase of Dunhill accessories, and its success entering the tobacco market in France. Some French Flyers:
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