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In 1921, only fourteen years after Alfred Dunhill opened his doors, his firm received its first Royal Warrant, as Tobacconist to Edward, Prince of Wales. To mark the happy and commercially valuable event, Alfred commissioned a new Shell Brair pipe shape, shape 314: it had an apple-shaped bowl and a slightly curved stem. Naturally, he named it the 'Prince'. Balfour, Michael, Alfred Dunhill, One Hundred Years and More (Weidenfield and Nicolson, London, 1992).
<blockquote><q>The Royal Warrant Holders Association was formed in 1840. Its main objective is to ensure the continued existence of the Royal Warrant as a treasured and respected institution. A Royal Warrant of Appointment is a mark of recognition of those who have supplied goods or services to the Households of HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales for at least five years, and who have an ongoing trading arrangement.</q> The Royal Warrant Holders Association.</blockquote>
<q>Dunhill's most important early customer was Edward, Prince of Wales and Dunhill maintained a 'Royal Drawer' in the Duke Street shop in order to have the Prince's usual requisites always at hand. In 1921 Edward gave Dunhill it's first English Royal Warrant and Dunhill proudly displayed the same on it's "About Smoke" catalogues and numerous pipe related accessories and packaging until 1936, when after briefly ascending the throne, Edward abdicated. Edward continued to be a life long customer but following abdication dealt with the Paris and New York shops.
In honor of the 1921 Royal Warrant and with the Prince's permission, Dunhill designed and named a pipe in his honor, the 'Prince' (shape 314, a squat apple with a slightly bent, thin shank). It also blended a new pre-packaged tobacco blend in his honor, the 'Prince of Wales'. Additionally at the Edward's request, Dunhill carved a special 'Ol)' pipe for him in the shape of his profile and with a triangular shank. While both the Prince pipe and the Prince of Wales blend proved quite popular, particularly with Americans, Edward himself, at least in the 1920's, preferred the number 302 pipe shape because it accommodated the Dunhill pipe tobacco cartridge.</q> Loring, J. C., The Dunhill Briar Pipe, The Patent Years and After (self-published, Chicago, 1998).
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