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Dunhill: Difference between revisions
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[[file:Thespot.jpg|thumb||right|The White Spot]] | [[file:Thespot.jpg|thumb||right|The White Spot]] | ||
Although Alfred Dunhill was brilliant, he certainly did not imagine that this indicative spot would become his trademark. In March 1922, Dunhill had to go to the courts to defend his spot, the litigation was between Dunhill and Wolf Brothers and concerned the white spot<ref name=sdt>Sheffield Daily Telegraph (March 11, 1922). Mr | Although Alfred Dunhill was brilliant, he certainly did not imagine that this indicative spot would become his trademark. In March 1922, Dunhill had to go to the courts to defend his spot, the litigation was between Dunhill and Wolf Brothers and concerned the white spot<ref name=sdt>Sheffield Daily Telegraph (March 11, 1922). Mr Dunhill's Action Against Wolf Brothers. England: Johnston Press[https://pipedia.org/images/d/db/Sheffield_Daily_Telegraph_%28March_11_1922%29.jpg]</ref>, which was being replicated by [[VAUEN]] (before that, In 1917, Dunhill had conflicts with Barling for using a spot, but that didn't go far. The action was formally discontinued in 1918). In their advertisements in the trade papers, they drew attention to the spot in such terms as "our brightest spot" (it was a silver spot). Dunhill was successful, while Vauen had to restrict its use to the German and Austrian borders. The White Spot trademark was first registered in 1923, eleven years after its introduction. | ||
<blockquote>"(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill, therefore, ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.<br> | <blockquote>"(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill, therefore, ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.<br> | ||