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Dunhill: Difference between revisions
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When a fire destroyed a section of his store in 1897, Henry decided it was time for his son to take over the business. Mary reported, on a certain occasion, that her grandfather told that in one night, he came home and said: "So you want to take it over, Alfred?". Astute and already glimpsing the market, Alfred said yes and they shook hands. A few weeks later, Henry retired. | When a fire destroyed a section of his store in 1897, Henry decided it was time for his son to take over the business. Mary reported, on a certain occasion, that her grandfather told that in one night, he came home and said: "So you want to take it over, Alfred?". Astute and already glimpsing the market, Alfred said yes and they shook hands. A few weeks later, Henry retired. | ||
And here is where Alfred Dunhill begins his historic journey. In 1887, Alfred, Henry's third son, became an apprentice in his father's harness business. In mid-1893, then at the age of 21, Alfred emerged as an entrepreneur after taking over the saddlery business of his father, which ends up dying a few years later. In 1897, the harness business is expanding and now has accessories for motor vehicles on Euston Road 145-147, London. In 1900 the business is expanding and extended with the founding of the Discount Motor Car Company, directed to the sale by correspondence of automotive accessories established on the 108 of Euston Road. In 1901, the Motor Mart Employment Agency, specializing in the maintenance of automotive vehicles, starts operating at the same address. That same year, Henry, Alfred's father, dies. | And here is where Alfred Dunhill begins his historic journey. In 1887, Alfred, Henry's third son, became an apprentice in his father's harness business. In mid-1893, then at the age of 21, Alfred emerged as an entrepreneur after taking over the saddlery business of his father, which ends up dying a few years later. In 1897, the harness business is expanding and now has accessories for motor vehicles on Euston Road 145-147, London. In 1900 the business is expanding and extended with the founding of the Discount Motor Car Company, directed to the sale by correspondence of automotive accessories established on the 108 of Euston Road. In 1901, the Motor Mart Employment Agency, specializing in the maintenance of automotive vehicles, starts operating at the same address. Through the Motor Mart Alfred also sold many cars in those days, but the manufacturers supplied him cars without any of the essential accessories, he soon moved out of car trading and began yet another business called Dunhill's Motorities. That same year, Henry, Alfred's father, dies. | ||
[[File:Eroad.jpg|thumb|right| Euston Road - 1900]] | [[File:Eroad.jpg|thumb|right| Euston Road - 1900]] | ||
[[File:Adahdmd.jpg|thumb|right| Alfred, Alfred Henry and Mary Dunhill]] | [[File:Adahdmd.jpg|thumb|right| Alfred, Alfred Henry and Mary Dunhill]] | ||
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In July 1902, seeing beyond correspondence sales | In July 1902, seeing beyond car and correspondence sales decides to open the first store fully specialized in automotive accessories. It was the "Dunhill's Motorities" on Conduit Street, N. 2-London. In 1903, Alfred Dunhill LTD (its predecessor company) is incorporated. | ||
Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | ||