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== Introduction ==
== Introduction ==
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<center>'''The Pipe of Peace'''</center>
<center>'''The Pipe of Peace'''</center>
For the everyday smoke what more is there to say than this, that it is, in its essence the Pipe of Peace? This idea we find embodied in the folklore of simple peoples one example of which is the story taken down by Mr. Torday, the eminent anthropologist, from the lips of Bilumbu, an old Bushongo savage in the remote Congo village of Misumba, and quoted in “The Pipe Book” of Alfred Dunhill.  
For the everyday smoke what more is there to say than this, that it is, in its essence the Pipe of Peace? This idea we find embodied in the folklore of simple peoples one example of which is the story taken down by Mr. Torday, the eminent anthropologist, from the lips of Bilumbu, an old Bushongo savage in the remote Congo village of Misumba, and quoted in “The Pipe Book” of Alfred Dunhill.  
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<center>'''::'''</center>
<center>'''::'''</center>
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<center><font size="3">[[File:Aspas-copy.png|40px]]'''Buying Dunhill is a bit like being part of a club, where we give subtle winks of recognition.[[File:Aspas.png|40px]]</font> Richard Dunhill.'''</center>
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While there are many opinions on who makes, or who made the best pipes, few would argue against Dunhill being the most recognized pipe brand, or that the founder, Alfred Dunhill, was not a marketing genius. In the preface to the second reprint of Dunhill's ''About Smoke, An Encyclopedia of Smoking", publisher Gary Schrier states the following:  
While there are many opinions on who makes, or who made the best pipes, few would argue against Dunhill being the most recognized pipe brand, or that the founder, Alfred Dunhill, was not a marketing genius. In the preface to the second reprint of Dunhill's ''About Smoke, An Encyclopedia of Smoking", publisher Gary Schrier states the following:  
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What follows is our revised and expanded article on the most recognized pipe brand. Many thanks to Yang Forcióri who has done the vast majority of the work on this extensive revision. --[[User:Sethile|sethile]] ([[User talk:Sethile|talk]]) 20:50, 7 August 2019 (CDT)
What follows is our revised and expanded article on the most recognized pipe brand. Many thanks to Yang Forcióri who has done the vast majority of the work on this extensive revision. --[[User:Sethile|sethile]] ([[User talk:Sethile|talk]]) 20:50, 7 August 2019 (CDT)
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== A Brief Timeline == <!--T:3-->
== A Brief Timeline == <!--T:3-->
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In a small house in Cricklewood Alfred Henry was born in 1896.
In a small house in Cricklewood Alfred Henry was born in 1896.
The Alfred's Dunhill firstborn. A tall and stately man, that became Chairman of the company on his father's retirement in 1928 - a post he held for 33 years.
The Alfred's Dunhill firstborn. A tall and stately man, that became Chairman of the company on his father's retirement in 1928 - a post he held for 33 years.
 
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<blockquote><q>My eldest and favorite brother - Alfred Henry, as I am calling him to distinguish his name from my father’s - was a thin lad of seventeen when he first went to work at Duke Street, quiet and shy like Father but with a sense of humor and a dry wit that endeared him to his colleagues.</q> Dunhill, Mary. Our Family Business (The Bodley Head - Great Britain, 1979).</blockquote>
<center><font size="3">[[File:Aspas-copy.png|40px]]'''My eldest and favorite brother - Alfred Henry, as I am calling him to distinguish his name from my father’s<br> - was a thin lad of seventeen when he first went to work at Duke Street, quiet and shy like Father but<br> with a sense of humor and a dry wit that endeared him to his colleagues.[[File:Aspas.png|40px]]</font><br> Dunhill, Mary. Our Family Business (The Bodley Head - Great Britain, 1979).''''</center>
 
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In 1912 Alfred H. Dunhill joined the business and began his journey in the company as an apprentice (then at the age of 16) but, in 1914 the First World War began and Alfred Henry Dunhill leaves the business and joins the war effort. in 1918 Alfred Henry Dunhill won the Military Cross (MC at Frégicourt 1 Sep 1918 - 31158/1 Feb 1919) during the Battle of the Somme. He entered as a private and was discharged at the end of the war with the rank of captain. He was decorated with Military Cross, a third-level military award awarded to officers and squares of the British armed forces. He resumes its position in the company in 1919.
In 1912 Alfred H. Dunhill joined the business and began his journey in the company as an apprentice (then at the age of 16) but, in 1914 the First World War began and Alfred Henry Dunhill leaves the business and joins the war effort. in 1918 Alfred Henry Dunhill won the Military Cross (MC at Frégicourt 1 Sep 1918 - 31158/1 Feb 1919) during the Battle of the Somme. He entered as a private and was discharged at the end of the war with the rank of captain. He was decorated with Military Cross, a third-level military award awarded to officers and squares of the British armed forces. He resumes its position in the company in 1919.


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Alfred Henry Dunhill (Aged 75 years.), president of the Dunhill Tobacco group, and a leading figure In the British tobacco industry, died today at Hove, Sussex. He was 75 years old.
Alfred Henry Dunhill (Aged 75 years.), president of the Dunhill Tobacco group, and a leading figure In the British tobacco industry, died today at Hove, Sussex. He was 75 years old.
He is survived by his widow, Phyllis, and a sister who is chairman of the company. London, July 8 —  published in The New York Time - July 9, 1971.
He is survived by his widow, Phyllis, and a sister who is chairman of the company. London, July 8 —  published in The New York Times - July 9, 1971.
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<center>'''::'''</center>
[[File:Herbert-E-Dunhill.jpg|thumb|left|85px]]<br>
*Herbert Edward Dunhill (known as "Uncle Bertie") joined his brother in the business in 1912.
Father’s next brother and his junior by twelve years, who was later to play an all-important part in the tobacco business.
*See more about him here: [[Herbert Edward Dunhill]]
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<div class="separator" style="clear: both; text-align: center;"></div>


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Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service.
Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service.
 
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At first, the focus was on tobaccos. As he defined in his first catalog, published in 1910, called  "About Smoke ", he was an expert in making blends, which he exhibited prominently in his entry window: "Tobacco specialist". Alfred Dunhill was a born merchant, and when he opened his first tobacco shop, he knew exactly where he wanted it to go.
<center><font size="3">[[File:Aspas-copy.png|40px]]'''I started in ignorance, and I learned everything from them: business is that.[[File:Aspas.png|40px]]</font> Alfred Dunhill.'''</center>
 
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In the following images - probably taken by Alfred, we have his three assistants (Bill Carter on the left, Mr. Jelley and Mr. McEwan) with whom he shared the tasks. He used to go to the store every day in the afternoon. The second color image (the third in order), is part of Dunhill's Centennial commemoration Set of 2007.
At first, the focus was on tobaccos. As he defined in his first catalog, published in 1910, called  "About Smoke ", he was an expert in making blends, which he exhibited prominently in his entry window: "Tobacco specialist". Alfred Dunhill was a born merchant, and when he opened his first tobacco shop, he knew exactly where he wanted it to go. In the following images - probably taken by Alfred, we have his three assistants (Bill Carter on the left, Mr. Jelley and Mr. McEwan) with whom he shared the tasks. He used to go to the store every day in the afternoon. The second color image (the third in order), is part of Dunhill's Centennial commemoration Set of 2007.
<gallery mode="packed-hover" widths=200px heights=200px>
<gallery mode="packed-hover" widths=200px heights=200px>
File:Ds1.jpg|© Alfred Dunhill Ltd
File:Ds1.jpg|© Alfred Dunhill Ltd

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