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Dunhill: Difference between revisions
→About the Family Business
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<q>Father was driving to and from his business in the De Dion motor-car which was his latest infatuation. He claimed that it was the third car to enter the country and, though he never became the sort of enthusiast who was prepared to spend more time under the bonnet than in the driving seat, he soon turned his passion for cars to practical effect by opening, close to the Easton Road premises, another enterprise.</q> Mary Dunhill.<ref name=mary8>Dunhill, Mary (1979). Our Family Business (p. 19). Great Britain, The Bodley Head.</ref> | <q>Father was driving to and from his business in the De Dion motor-car which was his latest infatuation. He claimed that it was the third car to enter the country and, though he never became the sort of enthusiast who was prepared to spend more time under the bonnet than in the driving seat, he soon turned his passion for cars to practical effect by opening, close to the Easton Road premises, another enterprise.</q> Mary Dunhill.<ref name=mary8>Dunhill, Mary (1979). Our Family Business (p. 19). Great Britain, The Bodley Head.</ref> | ||
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In 1897, the harness business is expanding and now has accessories for motor vehicles on Euston Road 145-147, London. In 1900 the business is expanding and extended with the founding of the Discount Motor Car Company, directed to the sale by correspondence of automotive accessories established on the 108 of Euston Road. In 1901, the Motor Mart Employment Agency, specializing in the maintenance of automotive vehicles, starts operating at the same address. | In 1897, the harness business is expanding and now has accessories for motor vehicles on Euston Road 145-147, London. In 1900 the business is expanding and extended with the founding of the Discount Motor Car Company, directed to the sale by a correspondence of automotive accessories established on the 108 of Euston Road. In 1901, the Motor Mart Employment Agency, specializing in the maintenance of automotive vehicles, starts operating at the same address. | ||
<blockquote><q>To cater for this growing clientele, Dunhill set up an employment agency for motor mechanics, a motor discount company and published a magazine called Motor Mart.</q> Telegraph.<ref name=tm>Burgess, David. Telegraph (16 Aug 2003). Weird and Wonderful. UK: Telegraph Media Group.[https://pipedia.org/images/f/f7/Weird_and_Wonderful_-_Telegraph_Page.pdf]</ref></blockquote> | <blockquote><q>To cater for this growing clientele, Dunhill set up an employment agency for motor mechanics, a motor discount company and published a magazine called Motor Mart.</q> Telegraph.<ref name=tm>Burgess, David. Telegraph (16 Aug 2003). Weird and Wonderful. UK: Telegraph Media Group.[https://pipedia.org/images/f/f7/Weird_and_Wonderful_-_Telegraph_Page.pdf]</ref></blockquote> | ||
Through the Motor Mart Alfred also sold many cars in those days, but the manufacturers supplied him cars without any of the essential accessories, he soon moved out of car trading and began yet another business called Dunhill's Motorities. That same year, Henry, Alfred's father, dies. In July 1902, seeing beyond car and correspondence sales decides to open the first store fully specialized in automotive accessories. It was the "Dunhill's Motorities" on Conduit Street, N. 2-London. In 1903, Alfred Dunhill LTD (its predecessor company) is incorporated. | Through the Motor Mart Alfred also sold many cars in those days, but the manufacturers supplied him cars without any of the essential accessories, he soon moved out of car trading and began yet another business called Dunhill's Motorities. That same year, Henry, Alfred's father, dies. In July 1902, seeing beyond car and correspondence sales decides to open the first store fully specialized in automotive accessories. It was the "Dunhill's Motorities" on Conduit Street, N. 2-London. In 1903, Alfred Dunhill LTD (its predecessor company) is incorporated. | ||
<blockquote><q>The business was the biggest of its kind in the country and Father, handicapped by lack of funds, was obliged to ask an associate to join him and form a limited company. This enabled them to extend the Euston Road premises and open two shops In Conduit Street, in the West End, which specialized in fur-lined coats, footmuffs, gauntlets, dust-veils, and all the other paraphernalia that these early motorists required.</q> Dunhill, Mary | <blockquote><q>The business was the biggest of its kind in the country and Father, handicapped by lack of funds, was obliged to ask an associate to join him and form a limited company. This enabled them to extend the Euston Road premises and open two shops In Conduit Street, in the West End, which specialized in fur-lined coats, footmuffs, gauntlets, dust-veils, and all the other paraphernalia that these early motorists required.</q> Mary Dunhill.<ref name=mary8>Dunhill, Mary (1979). Our Family Business (p. 19). Great Britain, The Bodley Head.</ref></blockquote> | ||
Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | ||