Dunhill: Difference between revisions

<q>Alfred opened a small factory of his own in 1910. He set down two principles that would guide the production of Dunhill Pipes. First, pipes would be made of only the finest quality briar, with exacting care by expert craftsmen. Secondly, the pipes would be priced accordingly; the customer would recognize the value of a superior product. This ran counter to the current trend of inexpensive pipes of lessor quality that one simply discarded after a short while. The Dunhill pipe was made to last a lifetime and always with an eye to the utility. It must smoke well and continue to do so with age. To this end, Alfred invented the aluminum ‘inner tube’ to keep the innards of the pipe clean. When the pipe became dirty the tube could simply and easily be replaced. Note, of course, that this innovation predated the widespread use of pipe cleaners.  

<blockquote>"During the years we lived in Harrow before the First World War, I was too young to take in much about the new business. Nor did Father later say very much about his hard times; I think he preferred to forget them. So I have gathered many of my impressions about his activities at that time from a jovial man called Bill Carter who, having been taken on with the other two members of the staff as a boy of fourteen, looked back on those days with the pride of a pioneer. As a senior member of the Duke Street sales staff in later years, Bill Carter had formed lasting relationships with almost everyone he had ever served, from Indian princes and royalty to the customers who bought cigars one at a time. He even became persona grata at 10, Downing Street during the last war because it was his business to ensure that Winston Churchill was well supplied with his favorite cigars, often a conspicuous part of his V for Victory salute. Even so, I’m certain that this kindly, cheerful man, even in his sixties, still thought the most exciting moment in his life was the day he persuaded Father to take him on at a wage of nine shillings a week.  

What Father didn’t reckon with was the long-term credit most of his well-to-do customers took for granted. For if, as Bill Carter explained, every item of merchandise in the shop had to carry a tag to save customers the embarrassment of having to ask the price, what would have been their reaction if confronted with an account simply because it had been unpaid for several months? Father knew only too well. If tailors and other West End merchants could somehow arrange their business so that impertinent requests of this sort didn’t have to be made, why not a struggling tobacconist? Of this situation all too many customers took advantage with the result that Father extended their credit far beyond the limits of his own.  

His creditors quickly realised what was happening. It was not a situation they were likely to tolerate for long. Within the first two years of trading they called meeting after meeting until Bill Carter was the only assistant Father could afford to keep on. On one occasion, when bankruptcy seemed inevitable, one friendly cigar importer saved the day for him by praising Father’s enterprise and originality, urging his fellow creditors to give the business the benefit of a few more weeks." Dunhill, Mary. Our Family Business (The Bodley Head - Great Britain, 1979).</blockquote>  

With the advent of the First Great War in July 1914, many of its customers ended up in the trenches of northern France, where Dunhill sent boxes of tobacco, pipes and hygiene items. Alfred sent the sealed boxes, declared and labeled "castor oil", which smelled strong and penetrating, to avoid miscarriage and ensure that it reached the front. Inside the box, in addition to the courtesies, Alfred suggested in a letter that some items would be shared with other officers. Invariably, these items were part of the parallel trade that existed in the theater of war. In addition to French – obviously, there were Americans, Canadians, and Belgians (among others) in the region. The confluence of these factors favored the diffusion of the brand around the globe.