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Dunhill: Difference between revisions
→New Phase - Duke Street Era
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In 1923, a remarkable year, the company opened its capital in the stock exchange authorizing an initial capital injection of 300,000 pounds sterling ( | In 1921, only fourteen years after Alfred Dunhill opened his doors, the firm developed ties with the royalty, supplying George VI with tobacco through the thirties and received its first Royal Warrant, as Tobacconist to Edward, Prince of Wales. Alfred Dunhill of London Inc. In the same year, 276,000 pipes were sold in the Duke St. Shop. Dunhill formally instituted a one-year pipe guarantee (the "White Dot Guarantee") and in conjunction with that guarantee a date code system to date the year a pipe was offered for sale. | ||
In 1923, a remarkable year, the company opened its capital in the stock exchange authorizing an initial capital injection of 300,000 pounds sterling (Alfred Dunhill Limited formed, with an initial authorized share capital. Alfred and his brother Herbert served as directors). The 1920s and 30s were successful years. Dunhill formed in New York and done its first registration of "Alfred Dunhill" signature as a trademark. Later during WWII, the company kept Winston Churchill constantly supplied with the cigars ([[Dunhill Cigars]]) that would become such an essential part of the famous British icon. | |||
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