Dunhill: Difference between revisions

[[File:Dfs.jpg|thumb|right|150px|1937 - Rue de la Paix]][[File:Dfs1.jpg|thumb|right|150px|Today]]

Dunhill had to diversify its offerings in order to enter the market in France due to a monopoly in the French tobacco industry. Alfred circumvented this challenge very cleverly, by diversifying his offerings (something that was previously practiced back with Dunhill's Motorities). Because the tobacco market was restricted, Dunhill positioned its tobacco offerings in the background of its advertising, while featuring male accessories in the foreground (valise, umbrellas, suits, etc)<ref name=mary18>Dunhill, Mary (1979). Our Family Business (p. 69). Great Britain, The Bodley Head</ref>. Thus begins the new phase of Dunhill accessories, and its success entering the tobacco market in France. The shop is situated at 15 Rue de la Paix - a fashionable shopping street in the center of Paris. Located in the 2nd arrondissement of Paris, running north from Place Vendôme and ending at the Opéra Garnier, it is best known for its jewelers, such as the shop opened by Cartier in 1898<ref name=rlp>Paris 2e arrondissement Mémoire des rues; Auteur: Meryem Khouya; Éditeur: Parimagine, 2007.</ref>. Some French Flyers: