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Dunhill: Difference between revisions
→About the Family Business
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In July 1902, seeing beyond car and correspondence sales decides to open the first store fully specialized in automotive accessories. It was the "Dunhill's Motorities" on Conduit Street, N. 2-London. In 1903, Alfred Dunhill LTD (its predecessor company) is incorporated. | In July 1902, seeing beyond car and correspondence sales decides to open the first store fully specialized in automotive accessories. It was the "Dunhill's Motorities" on Conduit Street, N. 2-London. In 1903, Alfred Dunhill LTD (its predecessor company) is incorporated. | ||
<blockquote><q>The business was the biggest of its kind in the country and Father, handicapped by lack of funds, was obliged to ask an associate to join him and form a limited company. This enabled them to extend the Euston Road premises and open two shops In Conduit Street, in the West End, which specialized in fur-lined coats, | <blockquote><q>The business was the biggest of its kind in the country and Father, handicapped by lack of funds, was obliged to ask an associate to join him and form a limited company. This enabled them to extend the Euston Road premises and open two shops In Conduit Street, in the West End, which specialized in fur-lined coats, footmuffs, gauntlets, dust-veils, and all the other paraphernalia that these early motorists required.</q> Dunhill, Mary, Our Family Business (The Bodley Head - Great Britain, 1979).</blockquote> | ||
Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | Alfred, responding to the growing demand for automotive at that time, developed a line of accessories called "Dunhill's Motorities". His first collection included horns, lamps, car headlights, jackets, leather overcoats, goggles, picnic sets, watches etc. His motto was: "Everything But the Motor ". | ||
In a few years the business has advanced, becoming a reflection in the market of luxury automotive accessories, resulting in the opening of two stores of Dunhill's Motorities in Mayfair, a central area of London, in the district of Westminster. At this point, Dunhill had become known not only for commercializing car parts, but also to provide clothes and other motoring accessories. The catalogue of the "Dunhill's Motorities " presented more than 1,300 items at the time. | In a few years, the business has advanced, becoming a reflection in the market of luxury automotive accessories, resulting in the opening of two stores of Dunhill's Motorities in Mayfair, a central area of London, in the district of Westminster. At this point, Dunhill had become known not only for commercializing car parts, but also to provide clothes and other motoring accessories. The catalogue of the "Dunhill's Motorities " presented more than 1,300 items at the time. | ||
In 1904, another Dunhill's Motorities store is open on Conduit Street, N. 5. Also that same year, a department of wholesale and export was opened occupying two buildings on the Euston Road-359-361. | In 1904, another Dunhill's Motorities store is open on Conduit Street, N. 5. Also that same year, a department of wholesale and export was opened occupying two buildings on the Euston Road-359-361. | ||