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[[File:Ermuri14.jpg|thumb|400px|Pfeifen Tesch store front with Ermuri branding on storefront, courtesy Doug Valitchka]] | [[File:Ermuri14.jpg|thumb|400px|Pfeifen Tesch store front with Ermuri branding on storefront, courtesy Doug Valitchka]] | ||
'''ERMURI''' was founded on June 22nd, 1922 by Erhard, Mugler and Rinn in Frankfurt | '''ERMURI''' was founded on June 22nd, 1922 by Erhard, Mugler and Rinn in Frankfurt am Main. The first letters of the surname led to the rapid finding of a name for the ERMURI Händlervereinigung e. V. The aim of the joint cooperation between the men was to create independence from existing branded cigars and to operate a market profiling strategy in order to stand out from the strong competition. The ERMURI purchasing cooperative was founded in 1965 and has been called ERMURI Genuss Company eG since 2011.<ref>http://shop.ermuri.com/html/de/information/ueber-uns/content.jsp?gid=content90&view=doc&docid=wp242.html</ref> | ||
ERMURI is or was a buying group.<ref>[http://pipephil.eu/logos/en/logo-e4.html '''Pipephil''']</ref> | ERMURI is or was a buying group.<ref>[http://pipephil.eu/logos/en/logo-e4.html '''Pipephil''']</ref> |