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Pfeifen Tesch store front with Ermuri branding on storefront, courtesy Doug Valitchka

ERMURI was founded on June 22nd, 1922 by Erhard, Mugler and Rinn in Frankfurt am Main. The first letters of the surname led to the rapid finding of a name for the ERMURI Händlervereinigung e. V. The aim of the joint cooperation between the men was to create independence from existing branded cigars and to operate a market profiling strategy in order to stand out from the strong competition. The ERMURI purchasing cooperative was founded in 1965 and has been called ERMURI Genuss Company eG since 2011.[1]

ERMURI is or was a buying group.[2]