Lorenzo: Difference between revisions

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After WW II the world of the briar pipe wasn’t the same anymore and especially Italian firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced.
After WW II the world of the briar pipe wasn’t the same anymore and especially Italian firms suffered from the ravages. In 1946 Tagliabue took over Fratelli Lana and changed the name to '''Manufattura di Pipe Tagliabue'''. Shortly before 1950 '''Lorenzo Tagliabue''' became in charge of the company’s management. He had closely studied the first successful steps of the newly established Italian brands like '''[[Castello]]''' and '''[[Brebbia]]''' and began to design new models of his own in an unmistakable style. Simultaneously the previous segment of the cheap, cheaper, cheapest bulk pipes was left and pipes reflecting to more elevated standards were produced.


From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently qouted is another pipemaking firm named Tagliabue.
From 1969 on Lorenzo Tagliabue changed the brand’s name to '''Lorenzo Pipes'''. The reason currently quoted is another pipemaking firm named Tagliabue.


<gallery widths=250px heights=185px caption="Examples and details, courtesy Doug Valitchka">
<gallery widths=250px heights=185px caption="Examples and details, courtesy Doug Valitchka">
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Lorenzo2-09.jpg
Lorenzo2-09.jpg
Lorenzo2-10.jpg
Lorenzo2-10.jpg
File:Lorenzo3-01.jpg
File:Lorenzo3-06.jpg
File:Lorenzo3-07.jpg
</gallery>
</gallery>


The newly issued Lorenzos mostly showed extremely strong forms in designs appealing greatly and massively. Thick, “beefy” walls of the bowls and broad and strong stems were significant for them. As contemporary ads said, these pipes were "Made for real men with strong hands". Many had a flattened bottom to sit on the table. Next to the unusual shapes, the patina effect of the silk mat surface combined with a bold red or a bright orange staining gave the pipes their distinctive look. The most successful model was a big Ohm Paul that was executed in numerous variations.
The newly issued Lorenzos mostly showed extremely strong forms in designs appealing greatly and massively. Thick, “beefy” walls of the bowls and broad and strong stems were significant for them. As contemporary ads said, these pipes were "Made for real men with strong hands". Many had a flattened bottom to sit on the table. Next to the unusual shapes, the patina effect of the silk mat surface combined with a bold red or a bright orange staining gave the pipes their distinctive look. The most successful model was a big Oom Paul that was executed in numerous variations.
<center><gallery Widths=250px>
<center><gallery Widths=250px>
Image:Lorenzo_06.jpg|Mini C #8670
Image:Lorenzo_06.jpg|Mini C #8670
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Lorenzo Pipes became cult troughout the 1970s and 1980s. In order to strive another cliche than the gentleman with the stronger statue: the pipesmoking university student of these years, clothed in turtleneck pullover and NATO-parka, can actually not be conceived without a Lorenzo! Well, to be sure he had to select his Lorenzo very carefully from the show-cases in order to find one with less than six blinking fills. Lorenzo dealt very generously with putty. All the same, the pipes smoked very good-natured, they were considered to be hypermodern and flamboyant and, perhaps best of all, they gave you the indispensable highbrow touch!
Lorenzo Pipes became cult troughout the 1970s and 1980s. In order to strive another cliche than the gentleman with the stronger statue: the pipesmoking university student of these years, clothed in turtleneck pullover and NATO-parka, can actually not be conceived without a Lorenzo! Well, to be sure he had to select his Lorenzo very carefully from the show-cases in order to find one with less than six blinking fills. Lorenzo dealt very generously with putty. All the same, the pipes smoked very good-natured, they were considered to be hypermodern and flamboyant and, perhaps best of all, they gave you the indispensable highbrow touch!


A somewhat more bargain series was given an own brand name: '''Spitfire'''. Spitfires displayed 1:1 transferred Lorenzo models (mainly for 9mm filter) als well as smaller, more classically shaped pipes. These were also extremely popular. '''Lloyd’s''' was strictly a Lorenzo second.
A somewhat more bargain series was given an own brand name: '''Spitfire'''. Spitfires displayed 1:1 transferred Lorenzo models (mainly for 9mm filter) as well as smaller, more classically shaped pipes. These were also extremely popular. '''Lloyd’s''' was strictly a Lorenzo second.


<center><gallery widths=250 heights=185 caption="Lloyds Examples and details, courtesy Doug Valitchka">
<center><gallery widths=250 heights=185 caption="Lloyds Examples and details, courtesy Doug Valitchka">
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In 1983 Lorenzo Tagliabue came to bitter grief: his little daughter, the only child, died of cancer. He lost all interest in the business and retired still in 1983, leaving no heirs who wished to continue the business. Lorenzo Pipes was licensed for and continued for a shorther period by '''Comoy’s of London''' (Cadogan / Oppenheimer Group). Then Lorenzo Pipes almost disappeared and Lorenzo Tagliabue passed away in 1987.
In 1983 Lorenzo Tagliabue came to bitter grief: his little daughter, the only child, died of cancer. He lost all interest in the business and retired still in 1983, leaving no heirs who wished to continue the business. Lorenzo Pipes was licensed for and continued for a shorter period by '''Comoy’s of London''' (Cadogan / Oppenheimer Group). Then Lorenzo Pipes almost disappeared and Lorenzo Tagliabue passed away in 1987.


But this wasn't the end. In 1988 '''Riccardo Aliverti and his wife Gabriella''' purchased all rights to the Lorenzo trademark from the Tagliabue family and production of the renown Lorenzo Pipes resumed.
But this wasn't the end. In 1988 '''Riccardo Aliverti and his wife Gabriella''' purchased all rights to the Lorenzo trademark from the Tagliabue family and production of the renown Lorenzo Pipes resumed.