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The History of Caminetto (shapes, stamping, articles, etc.): Difference between revisions
The History of Caminetto (shapes, stamping, articles, etc.) (view source)
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Ironically enough, the increasing demand soon drove Ascorti and Radice to the limits of their production. The brand had been introduced successfully in Germany, and in Italy to some extent. By the end of 1970 more hands were needed. Even Ascorti's elder son, Roberto (born 1958; and the current owner) helped with stamping and shipping the pipes when he was yet a schoolboy. The most important employee is Cesare Vigano, who has worked for Caminetto / Ascorti for more than thirty years. To bring about more stability and higher production, Davoli invested a considerable amount of money in modern pipemaking machinery, and in doing so went from distributor to co-owner of Caminetto. By 1973, he held the vast majority of the company's capital. This would eventually bring about the friction between the "three chimneys." | Ironically enough, the increasing demand soon drove Ascorti and Radice to the limits of their production. The brand had been introduced successfully in Germany, and in Italy to some extent. By the end of 1970 more hands were needed. Even Ascorti's elder son, Roberto (born 1958; and the current owner) helped with stamping and shipping the pipes when he was yet a schoolboy. The most important employee is Cesare Vigano, who has worked for Caminetto / Ascorti for more than thirty years. To bring about more stability and higher production, Davoli invested a considerable amount of money in modern pipemaking machinery, and in doing so went from distributor to co-owner of Caminetto. By 1973, he held the vast majority of the company's capital. This would eventually bring about the friction between the "three chimneys." | ||
The boom, especially in the USA, continued strongly. Production increasing steadily as 3,000, 5,000, and then 7,000 pipes per year were made, placing Caminetto at the top of the US sales in their market segment. The 1974 | The boom, especially in the USA, continued strongly. Production increasing steadily as 3,000, 5,000, and then 7,000 pipes per year were made, placing Caminetto at the top of the US sales in their market segment. The 1974 [[Tinder Box]] catalog celebrates Gianni Davoli as "master pipe maker and designer" and "the sole creator of the Caminetto" without a single mention of Ascorti or Radice! | ||
In addition to Caminetto, Davoli sold a private label brand by Ascorti / Radice named Gianni for a couple of years in Italy. Caminetto prospered throughout the 70s. Everyone was hard at work, sales continued to increase, but soon there after, disagreements occurred among the three principles, marking the beginning of the end. | In addition to Caminetto, Davoli sold a private label brand by Ascorti / Radice named Gianni for a couple of years in Italy. Caminetto prospered throughout the 70s. Everyone was hard at work, sales continued to increase, but soon there after, disagreements occurred among the three principles, marking the beginning of the end. | ||