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Members of Wally Frank's "The Pipe of the Month Club" received a new pipe in the mail once a month.
In 1952, Wally Frank was on a buying trip in Italy and "discovered" [[Castello|Carlo Scotti]]. Frank liked Scotti's pipes, but there was the small problem of Scotti's pipes bearing the same trademark or logo as one of Wally Frank's pipe lines, the [[White bar|White Bar]]. The two men decided on creating a new logo, a hole drilled in the stem and with a piece of silver foil inserted in the hole and covered with clear Lucite.
Wally Frank (the person) wrote the forward to Georges Herment's 1954 book "The Pipe."
