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Richard Dunhill reports in the foreword of "Alfred Dunhill - One Hundred Years and More" that his grandfather left the automotive segment aside after some disagreements with his associates. Alfred Dunhill decided to go further and opened his first tobacco shop in London at Duke Street-N.31A in 1907. It was only the beginning of what would become one of the biggest brands of tobacco and pipes in the world. | Richard Dunhill reports in the foreword of "Alfred Dunhill - One Hundred Years and More" that his grandfather left the automotive segment aside after some disagreements with his associates. Alfred Dunhill decided to go further and opened his first tobacco shop in London at Duke Street-N.31A in 1907. It was only the beginning of what would become one of the biggest brands of tobacco and pipes in the world. | ||
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"Notwithstanding that lack of initial success, Alfred Dunhill sold his own car to raise the capital to open a tobacco shop at 31a Duke Street." Loring, J. C., The Dunhill Briar Pipe - The Patent Years and After (self-published, Chicago, 1998). | |||
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===New Phase - Duke Street Era=== | ===New Phase - Duke Street Era=== | ||
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Highly innovative, Alfred starts his new journey in 1907, exploring his other interests by opening a cigar and tobacco shop in London on Duke Street-31A. It would take three years for Dunhill to start his pipe manufacturing, in the meantime, he marketed third-party pipes (French and, lastly, [[Charatan]]). | Highly innovative, Alfred starts his new journey in 1907, exploring his other interests by opening a cigar and tobacco shop in London on Duke Street-31A. It would take three years for Dunhill to start his pipe manufacturing, in the meantime, he marketed third-party pipes (French and, lastly, [[Charatan]]). | ||
Alfred did not know much about the tobacco business | Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service. | ||
At first, the focus was on tobaccos. As he himself defined in his first catalog, published in 1910, called "About Smoke ", he was an expert in making blends, which he exhibited prominently in his entry window: "Tobacco specialist". Alfred Dunhill was a born merchant, and when he opened his first tobacco shop, he knew exactly where he wanted it to go. | At first, the focus was on tobaccos. As he himself defined in his first catalog, published in 1910, called "About Smoke ", he was an expert in making blends, which he exhibited prominently in his entry window: "Tobacco specialist". Alfred Dunhill was a born merchant, and when he opened his first tobacco shop, he knew exactly where he wanted it to go. | ||