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Dunhill: Difference between revisions
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[[file:Thespot.jpg|thumb||right|The White Spot]] | [[file:Thespot.jpg|thumb||right|The White Spot]] | ||
Although Alfred Dunhill was brilliant, he certainly did not imagine that this indicative dot would become his trademark. In 1923, Dunhill had to go to the courts to defend his creation, which was being replicated by [[VAUEN]]. Dunhill was successful, while Vauen had to restrict its use to the German and Austrian borders. The White Spot trademark was first registered in 1923, eleven years after its introduction. | Although Alfred Dunhill was brilliant, he certainly did not imagine that this indicative dot would become his trademark. In 1923, Dunhill had to go to the courts to defend his creation, which was being replicated by [[VAUEN]]. There are (unproven) theories that the invention was — in fact, made by Vauen, but Dunhill was successful, while Vauen had to restrict its use to the German and Austrian borders. The White Spot trademark was first registered in 1923, eleven years after its introduction. | ||
<blockquote><q>(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill therefore ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.</q> Balfour, Michael, Alfred Dunhill, One Hundred Years and More (Weidenfield and Nicolson, London, 1992).</blockquote> | <blockquote><q>(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill therefore ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.</q> Balfour, Michael, Alfred Dunhill, One Hundred Years and More (Weidenfield and Nicolson, London, 1992).</blockquote> | ||