5,741
edits
Dunhill: Difference between revisions
Jump to navigation
Jump to search
→New Phase - Duke Street Era
No edit summary |
|||
| Line 584: | Line 584: | ||
<!--T:32--> | <!--T:32--> | ||
Highly innovative, Alfred starts his new journey in 1907, exploring his other interests by opening a cigar and tobacco shop in London on Duke Street-31A. It would take three years for Dunhill to start his pipe manufacturing, in the meantime, he marketed third-party pipes (French | Highly innovative, Alfred starts his new journey in 1907, exploring his other interests by opening a cigar and tobacco shop in London on Duke Street-31A. The Duke Street shop sold hand-blended tobaccos, cigars and Dunhill-made cigarettes. It would take three years for Dunhill to start his pipe manufacturing, in the meantime, he marketed third-party pipes (French or obtained from English wholesalers like [[Charatan]]). | ||
Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service. | Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service. | ||
| Line 596: | Line 596: | ||
File:Ds3.jpg|© Alfred Dunhill Ltd | File:Ds3.jpg|© Alfred Dunhill Ltd | ||
</gallery> | </gallery> | ||
Each customer could come and create his own recipe, noted in a little book entitled “My Mixture.” This is a prime example of Dunhill’s ability to tailor itself to the customer’s needs. Developed in 1907, the Mixtures guide by Alfred Dunhill, the "My Mixture Book ", came to count 36,700 variations. Always attentive to the details, he talked to all the customers and noted the preferences with precise indications. | |||
Alfred also sold pipes, but there are some inconsistencies regarding the origin of pipes in the first years of activity. Sources are claiming that the pipes came directly from France and others that Alfred bought from well-established local producers (we discussed this topic more deeply here: [https://pipedia.org/wiki/Dunhill#Pipe_Workshop Pipe Workshop]). Alfred Dunhill, however, was unsatisfied with the current quality of available pipes — they were simply not doing justice to his creative blending. | |||
<blockquote><q>Pipes made by two respected pipe makers, Alfred J. Nathan and Adolph Posner, were bought in. The shop quickly established a reputation for its tobaccos and cigars, but Alfred Dunhill was left with the feeling that its pipes were not up to scratch. So, in 1910, his company started making its own pipes, bringing in Joe Sasieni from Charatan &. Son to head up the production team.</q>The Worldwide Pipe Smoker's Magazine, by Tim Rich. Vol. 2, 2nd Semester 1993. Published by Magazine Partners, The Netherlands.</blockquote> | |||
[[File:Mmb.jpg|thumb|right|210px| My Mixture Book]] | [[File:Mmb.jpg|thumb|right|210px| My Mixture Book]] | ||
[[File:Ef.png|thumb|right|210px| Enquiry Form]] | [[File:Ef.png|thumb|right|210px| Enquiry Form]] | ||