Translations:GBD/9/en
There is a very simple explanation for GBD's program to turn more "British": GBD became a British company soon after the turn of the century! In 1902 Marechal and Ruchon sold GBD to A. Oppenheimer & Co. in London. Charles Oppenheimer had founded this successful trade business in 1860 as an import-/export house. His brothers David and Adolphe and brother-in-law Louis Adler soon joined him. Adolphe took over when Charles went to Germany as British ambassador. Briar pipes were among the first products traded. The business relation to GBD in Paris began as early as 1870. Being the most important customer in the English speaking world, Oppenheimer & Co. were designated as sole distributor for Great Britain, the USA and Canada in 1897. Especially Adolphe Oppenheimer had a burning interest in the pipe business, and Louis' son James Adler shared that. He should play the most important role in the amicable merger of GBD. A. Marechal, Ruchon and Cie. in Paris was now Marechal, Ruchon & Co. Ltd. (see Marechal Ruchon & Cie. page) - a British firm with four directors: Adolphe Oppenheimer and James Adler had their seat in the head office in London while Auguste Marechal and Ferdinand Ruchon went on leading the GBD factory in the Rue des Balkan in Paris, which was considerably extended and modernised. Ruchon acted as CEO.
At the same time when the negotiatios with GBD started Oppenheimer also acquired two pipe factories in Saint-Claude: Sina & Cie. and C.J. Verguet Freres. Merging them a huge plant came into being that was thoroughly reconstructed and reorganized. The management was headed by Lucien Verguet. This new Saint-Claude factory was ready to operate in 1906. Beside it's very own commercial activities in pipe production it's main task was to supply prefabricated bowls.