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DUNHILL PIPE TOBACCO: 1907 – 1990/fr (view source)

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Created page with "Lorsqu 'Alfred Dunhill ouvrit sa boutique sur Duke Street en 1907, il s'agissait d'une boutique de tabac. Il était débitant de tabac, ou, ainsi qu'il l'écrivait dans son pr..."
(Created page with "<center>'''''Ecrit par John C. Loring'''''<br> ''mis à disposition par Yang Forcióri et traduit par Jean-Christophe Bienfait''</center>")
(Created page with "Lorsqu 'Alfred Dunhill ouvrit sa boutique sur Duke Street en 1907, il s'agissait d'une boutique de tabac. Il était débitant de tabac, ou, ainsi qu'il l'écrivait dans son pr...")
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''mis à disposition par  Yang Forcióri et traduit par Jean-Christophe Bienfait''</center>
''mis à disposition par  Yang Forcióri et traduit par Jean-Christophe Bienfait''</center>


When Alfred Dunhill opened his shop on Duke Street in 1907 it was a tobacco shop. He was a tobacconist, or as he put it in his first catalog a “Mixture Specialist”,  prominently displaying a sign in his shop window reading: “Tobacco Specialist”. But first and foremost Alfred Dunhill was a marketer and when he opened his tobacco shop he knew exactly where he wanted to go. In short order however, he recognized that he had set his sights too low, this is a part of that story.
Lorsqu 'Alfred Dunhill ouvrit sa boutique sur Duke Street en 1907, il s'agissait d'une boutique de tabac. Il était débitant de tabac, ou, ainsi qu'il l'écrivait dans son premier catalogue un "spécialiste des mélanges", affichant un panneau bien en vue sur la vitrine de sa boutique, panneau qui disait " Tobacco Specialist (spécialiste en tabacs)". Mais d'abord et par-dessus tout Alfred Dunhill était un commerçant et lorsqu'il ouvrit sa boutique il savait exactement où il voulait aller. En peu de temps, cependant, il s'aperçut qu'il avait visé trop bas, et c'est  une partie de cette histoire.


When he opened the doors that first day, it was not to the type of shop where you or I buy our pipe tobacco, a shop with a wide variety of pre-tinned, vacuum packed tobacco made by any number of manufacturers.  Rather the shop Alfred opened was that of a bespoke blender of tobacco, with each “My Mixture” custom blended for an individual customer with the blending tobacco, according to Balfour, Alfred Dunhill One Hundred Years And More, initially obtained from George Dobie & Son of Paisley (makers of the ‘4 Square’ blends) and the Tobacco Supply Syndicate.  Or as he wrote (and most assuredly these are his words):
When he opened the doors that first day, it was not to the type of shop where you or I buy our pipe tobacco, a shop with a wide variety of pre-tinned, vacuum packed tobacco made by any number of manufacturers.  Rather the shop Alfred opened was that of a bespoke blender of tobacco, with each “My Mixture” custom blended for an individual customer with the blending tobacco, according to Balfour, Alfred Dunhill One Hundred Years And More, initially obtained from George Dobie & Son of Paisley (makers of the ‘4 Square’ blends) and the Tobacco Supply Syndicate.  Or as he wrote (and most assuredly these are his words):
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