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==Une nouvelle Phase – L'époque de Duke Street== | ==Une nouvelle Phase – L'époque de Duke Street== | ||
Cherchant toujours à innover, Alfred débuta son nouveau parcours en 1907, (très probablement le 9 ou 10 septembre)<ref name=balfour7>Balfour, Michael. (1992). Alfred Dunhill, One Hundred Years, and More (p.44). London, Weidenfield and Nicolson.</ref>, exploitant ses autres domaines d'intérêts en ouvrant une boutique decigares et de tabacs à Londres au 31A de Duke Street. La boutique vendait desmélanges de tabac fait main, des cigares et des cigarettes fabriquées par Dunhill. Il faudrait trois ans à Dunhill pour commencer à fabriquer ses propres pipes, entre-temps, il vendait des pipes réalisées par d'autres (des francaises, ou certaines obtenues par des détaillants anglais, tel [[Charatan]]). | |||
Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service.<ref name=loring4>Loring, J. C. ('90s). Dunhill Pipe Tobacco: 1907 – 1990. Chicago: Loring Page [https://pipedia.org/wiki/DUNHILL_PIPE_TOBACCO:_1907_%E2%80%93_1990]</ref> | Alfred did not know much about the tobacco business but was learning as he dealt with his clients. Of keen sensitivity, he soon realized that most of the pipes available on the market were of low quality and that he could market better quality products at twice the price. In the early days, Alfred faced some financial problems, like most traders at the beginning of their ventures. His tobacco shop wasn't the only one in the area. There was strong competition, but his competitors lacked quality offerings. Alfred exploited this market deficiency, establishing a new standard of quality and service.<ref name=loring4>Loring, J. C. ('90s). Dunhill Pipe Tobacco: 1907 – 1990. Chicago: Loring Page [https://pipedia.org/wiki/DUNHILL_PIPE_TOBACCO:_1907_%E2%80%93_1990]</ref> |