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-== About Dunhill in France ==
+== Dunhill en France  ==
-[[File:Dfs.jpg|thumb|right|150px|1937 - Rue de la Paix]][[File:Dfs1.jpg|thumb|right|150px|Today]]
+[[File:Dfs.jpg|thumb|right|150px|1937 - Rue de la Paix]][[File:Dfs1.jpg|thumb|right|150px|De nos jours]]
-Dunhill had to diversify its offerings in order to enter the market in France due to a monopoly in the French tobacco industry. Alfred circumvented this challenge very cleverly, by diversifying his offerings (something that was previously practiced back with Dunhill's Motorities). Because the tobacco market was restricted, Dunhill positioned its tobacco offerings in the background of its advertising, while featuring male accessories in the foreground (valise, umbrellas, suits, etc)<ref name=mary18>Dunhill, Mary (1979). Our Family Business (p. 69). Great Britain, The Bodley Head</ref>. Thus begins the new phase of Dunhill accessories, and its success entering the tobacco market in France. The shop is situated at 15 Rue de la Paix - a fashionable shopping street in the center of Paris. Located in the 2nd arrondissement of Paris, running north from Place Vendôme and ending at the Opéra Garnier, it is best known for its jewelers, such as the shop opened by Cartier in 1898<ref name=rlp>Paris 2e arrondissement Mémoire des rues; Auteur: Meryem Khouya; Éditeur: Parimagine, 2007.</ref>. Some French Flyers:
+Dunhill a dû diversifier son offre pour entrer sur le marché français, du fait du monopole de l’industrie française des tabacs. Alfred contourna ce problème de façon très intelligente, en diversifiant son offre (quelque chose qu’il avait déjà pratiqué auparavant avec Dunhill's Motorities). Dunhill positionna son offre de tabacs à l’arrière plan de ses publicités, mettant en avant-plan des accessoires masculins (valise, parapluies costumes etc.)<ref name=mary18>Dunhill, Mary (1979). Our Family Business (p. 69). Great Britain, The Bodley Head</ref>. Ainsi débuta la nouvelle étape des accessoires Dunhill, et sa réussite dans la pénétration du marché français. Le magasin est situé au 15 rue de la Paix, une rue commercante très chic du centre de Paris. Situ2e dans le 2ème arrondissement de Paris, débutant au Nord Place Vendôme et se terminant à l'Opéra Garnier, elle est davantage connue pour ses bijoutiers, tel le magasin ouvert par Cartier en 1898<ref name=rlp>Paris 2e arrondissement Mémoire des rues; Auteur: Meryem Khouya; Éditeur: Parimagine, 2007.</ref>. Quelques prospectus français:
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-</gallery><blockquote><q>This meant that the new showroom in the rue de la Paix was obliged to specialise in alternative merchandise such as luxury leather goods, docks and watches, bronzes and in cigarette boxes and cases finished in lapis and jade and, thanks to the enterprise of someone who went to the Far East to acquire the rights, in the lacquer work of Japanese craftsmen. High-quality merchandise of this kind, which sold most successfully in the rue de la Paix, was later taken up in London and New York.</q> Mary Dunhill<ref name=mary18>Dunhill, Mary (1979). Our Family Business (p. 69). Great Britain, The Bodley Head</ref>.</blockquote>
+</gallery><blockquote><q>Ceci [le monopole des tabacs en France]  impliquait que le nouveau magasin de la Rue de La Paix soit obligé de se spécialiser dans d'autres produits, tels que la maroquinerie de luxe, les montres, les bronzes les étuis à cigarettes et les coffrets en lapis et en jade et, louons l'initiative de celui qui alla en Extrême Orient pour acquérir les droits sur les techniques de laque des artisans japonais. Des marchandises de cette sorte, de qualité exceptionnelle, qui furent vendues  avec le plus grand succès rue de La Paix, furent ensuite exportées à Londres et New-York.</q> Mary Dunhill<ref name=mary18>Dunhill, Mary (1979). Our Family Business (p. 69). Great Britain, The Bodley Head</ref>.</blockquote>
 *'''Note''': From November 1918 through 1939, if a pipe was intended for export to France, the first (or only) line was stamped FABRICATION ANGLAIS. If a pipe was intended for export other then to France or if a pipe was not fitted with an inner tube, the first (or only) line was stamped "MADE IN ENGLAND". The FABRICATION ANGLAIS stamping was retired with World War II and thereafter all pipes including those exported to France were stamped MADE IN ENGLAND.<ref name=jcl24>Loring, J. C. (1998) The Dunhill Briar Pipe - The Patent Years and After (pp. 14-17). Chicago: self-published.</ref>.