Dunhill/fr: Difference between revisions

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(Created page with "== Dunhill et le marketing == thumb|right|140px|Prospectus Dunhill 1983 <Blockquote><q>Depuis le jour où Bill Carter laissa par accident une pipe tomber...")
(Created page with "== Le Point Blanc et le tuyau == {| class="wikitable" style="margin: left;" |<center>'''Le Point Blanc'''</center> |} thumb||right|Le White Spot Bien qu...")
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== About the Spot & Stem ==
== Le Point Blanc et le tuyau ==  
{| class="wikitable" style="margin: left;"
{| class="wikitable" style="margin: left;"
|<center>'''The White Spot'''</center>  
|<center>'''Le Point Blanc'''</center>  
|}
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[[file:Thespot.jpg|thumb||right|The White Spot]]
[[file:Thespot.jpg|thumb||right|Le White Spot]]
Although Alfred Dunhill was brilliant, he certainly did not imagine that this indicative spot would become his trademark. In March 1920, Dunhill had to go to the courts to defend his spot, the litigation was between Dunhill and Wolf Brothers and concerned the white spot<ref name=sdt>Sheffield Daily Telegraph (March 11 1920). Mr Dunhill's Action Against Wolf Brothers. England: Johnston Press[https://pipedia.org/images/d/db/Sheffield_Daily_Telegraph_%28March_11_1922%29.jpg]</ref>, which was being replicated by [[VAUEN]] (before that, In 1917, Dunhill had conflicts with Barling for using a spot, but that didn't go far. The action was formally discontinued in 1918<ref name=caselaw>In The High Court of Justice - Chancery Division. REPORTS OF PATENT, DESIGN, AND TRADE MARK CASES [VOL. XXXIX. Dunhill v. Bartlett & Bickley (June and July, 1922) PP 426-443.[https://pipedia.org/images/d/d5/39-15-426-3.pdf]</ref>). In their advertisements in the trade papers, they drew attention to the spot in such terms as "our brightest spot" (it was a silver spot). Dunhill was successful, while VAUEN had to restrict its use to the German and Austrian borders. The White Spot trademark was first registered in 1923, eleven years after its introduction.
Bien qu’Alfred Dunhill ait été génial, il n’aurait certainement pas imaginé que cette indication puisse devenir sa marque de fabrique. En mars 1920, Dunhill dut aller devant les tribunaux pour défendre son invention, étant en litige avec les Frères Wolf au sujet du  White Spot<ref name=sdt>Sheffield Daily Telegraph (March 11 1920). Mr Dunhill's Action Against Wolf Brothers. England: Johnston Press[https://pipedia.org/images/d/db/Sheffield_Daily_Telegraph_%28March_11_1922%29.jpg]</ref>, qui était copiée par VAUEN (avant cela, en 1917, Dunhill entra en conflit avec Barling qui utilisait un point, mais l'affaire n'alla pas loin. L'action en justice fut officiellement abandonnée en  1918<ref name=caselaw>In The High Court of Justice - Chancery Division. REPORTS OF PATENT, DESIGN, AND TRADE MARK CASES [VOL. XXXIX. Dunhill v. Bartlett & Bickley (June and July, 1922) PP 426-443.[https://pipedia.org/images/d/d5/39-15-426-3.pdf]</ref>). Dans les publicités de leurs documentations ils attiraient l'attention sur le point en ces termes "notre point brillant" (c'était un point en argent). Dunhill fut vainqueur, puisque Vauen dut en restreindre l’utilisation aux frontières allemandes et autrichiennes. La marque White Spot fut déposée pour la première fois en 1923, onze ans après son introduction.


<blockquote>"(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill, therefore, ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.<br>
<blockquote>"(...)One small problem emerged, however, as customers could not tell which way up to insert the hand-cut vulcanite mouthpiece of straight pipes into the stems of the pipes. Alfred Dunhill, therefore, ordered white spots to be placed on the true upper sides of the mouthpieces, and thus a world-famous trademark was created.<br>
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