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GBD: Difference between revisions
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[[Image:GBD4.jpg|thumb|[http://www.smokershaven.com/index.asp?PageAction=VIEWCATS&Category=310 Courtesy Smoker's Haven]]] | [[Image:GBD4.jpg|thumb|[http://www.smokershaven.com/index.asp?PageAction=VIEWCATS&Category=310 Courtesy Smoker's Haven]]] | ||
In 1920 Oppenheimer had purchased '''[[BBB]]''' (Blumfeld’s Best Briar, formerly A. Frankau) and little later '''[[Loewe & Co.]]''' and large shares of '''[[Comoy's]] of London'''. The economic crisis in the early 1920s induced the foundation of '''Cadogan Investments Ltd.''', named for it’s seat at Cadogan Square in London. The Cadogan group was a superordinated holding company, in order to tune all activities of Oppenheimer’s brands in the pipe industry. Whereby an extensive independence of the single brands was preserved. Remember, the Oppenheimers and Adlers weren’t pipe specialists, but rather sales people who depended on their experts in the British and French plants. | In 1920 Oppenheimer had purchased '''[[BBB]]''' (Blumfeld’s Best Briar, formerly A. Frankau) and little later '''[[Loewe & Co.]]''' and large shares of '''[[Comoy's]] of London'''. The economic crisis in the early 1920s induced the foundation of '''Cadogan Investments Ltd.''', named for it’s seat at Cadogan Square in London. The Cadogan group was a superordinated holding company, in order to tune all activities of Oppenheimer’s brands in the pipe industry. Whereby an extensive independence of the single brands was preserved. Remember, the Oppenheimers and Adlers weren’t pipe specialists, but rather sales people who depended on their experts in the British and French plants. | ||
<center><gallery widths=250px heights=185px caption="Example, stem detail, and nomenclature, courtesy Doug Valitchka"> | |||
File:CityDeluxe01.jpg | |||
File:CityDeluxeTuscanLipStem.jpg | |||
File:CityDeluxe07.jpg | |||
</gallery></center> | |||
Several Catalog pages from a [https://pipedia.org/images/2/2f/1950s%3FGBDcatalog.pdf Circa 1950s Oppenheimer Pipes Catalog] featured GBD models, as well as several of the other brands. | |||
<center><gallery widths=175px heights=250px caption="Pages from Circa 1950s Oppenheimer Pipes Catalog, courtesy Václav Blahovec"> | |||
File:1950sOppenheimerCatalogPg4-GBD.JPG | |||
File:1950sOppenheimerCatalogPg5-GBD.JPG | |||
File:1950sOppenheimerCatalogPg6-GBD.JPG | |||
File:1950sOppenheimerCatalogPg7-GBD.JPG | |||
File:1950sOppenheimerCatalogPg8-GBD.JPG | |||
File:1950sOppenheimerCatalogPg9-GBD.JPG | |||
File:1950sOppenheimerCatalogPg10-GBD.JPG | |||
File:1950sOppenheimerCatalogPg11-GBD.JPG | |||
File:1950sOppenheimerCatalogPg12-GBD.JPG | |||
</gallery></center> | |||
The claims after the 1st World War demanded further distinctions. First of all was the ''London Made'', which became the ''Standard London Made'', followed by the ''New Era''-- in 1931 the top model asking 12½ Shilling. The ''Pedigree'', although sketched around 1926, was not produced until the later 1930s. The ''New Standard'' was introduced in order to give the popular Standard of the 20s a higher rank in value. The ''Prehistoric'', a deeply sandblasted black pipe, that still carried the small GBD Xtra stamp, was entirely new and unusual. | The claims after the 1st World War demanded further distinctions. First of all was the ''London Made'', which became the ''Standard London Made'', followed by the ''New Era''-- in 1931 the top model asking 12½ Shilling. The ''Pedigree'', although sketched around 1926, was not produced until the later 1930s. The ''New Standard'' was introduced in order to give the popular Standard of the 20s a higher rank in value. The ''Prehistoric'', a deeply sandblasted black pipe, that still carried the small GBD Xtra stamp, was entirely new and unusual. | ||
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The solid demand for GBD pipes also encouraged the management to introduce a number of sub brands designed to win new buyers. We can list such sub brands as follows: | The solid demand for GBD pipes also encouraged the management to introduce a number of sub brands designed to win new buyers. We can list such sub brands as follows: | ||
* The '''City de Luxe''' (1921) had an inserted star on the stem as trademark and were marketed in England and in France. These pipes were the bestseller of the 5½ Shilling class in the 1930s in Great Britain. | * The '''[[City de Luxe]]''' (1921) had an inserted star on the stem as trademark and were marketed in England and in France. These pipes were the bestseller of the 5½ Shilling class in the 1930s in Great Britain. | ||
* Reserved for the French market remained the even more favorable GBD brand '''Marcee''', a derivative of Marechal Ruchon & Co. Ltd. that was offered until the 2nd World War and for another one or two years afterwards. | * Reserved for the French market remained the even more favorable GBD brand '''Marcee''', a derivative of Marechal Ruchon & Co. Ltd. that was offered until the 2nd World War and for another one or two years afterwards. | ||
* The '''Camelia''' - made in London as a 2½ Shilling line - was only around for a few years. | * The '''[[Camelia]]''' - made in London as a 2½ Shilling line - was only around for a few years. | ||
* Important to mention is also the '''Riseagle'''—completely produced in Paris before the wartime for England’s smokers who wanted “a cheap but dependable British made pipe”… one of the most successful 1 Shilling pipes until 1939! The introduction of the luxury impact on the excise tax for pipes after the war put an end to this cheap brand. | * Important to mention is also the '''[[Riseagle]]'''—completely produced in Paris before the wartime for England’s smokers who wanted “a cheap but dependable British made pipe”… one of the most successful 1 Shilling pipes until 1939! The introduction of the luxury impact on the excise tax for pipes after the war put an end to this cheap brand. | ||
Other brands of this time were marketed with even larger independence. The '''Dr. Plumb’s''' had been developed by the Parisian sales manager J.B. Rubinovich in 1925 when GBD France needed “a cheap line of pipes" especially for the Canadian market. In fact, the new brand was nicknamed for Mr. Rubinovich’s secretary Leslie W. Plumb, whose most important business was "to doctor figure" the ledgers. Dr. Plumb’s made their way not only in Canada. - The '''Peter Piper''', as well as the Dr. Plumb’s produced in Saint-Claude, is another great example that stampings like "London made" or "London England" are not always totally trustworthy also on older pipes! Not only today numberless brands are made in Saint Claude and stamped with whatever the buyer wants to be stamped... | Other brands of this time were marketed with even larger independence. The '''[[Dr. Plumb’s]]''' had been developed by the Parisian sales manager J.B. Rubinovich in 1925 when GBD France needed “a cheap line of pipes" especially for the Canadian market. In fact, the new brand was nicknamed for Mr. Rubinovich’s secretary Leslie W. Plumb, whose most important business was "to doctor figure" the ledgers. Dr. Plumb’s made their way not only in Canada. - The '''Peter Piper''', as well as the Dr. Plumb’s produced in Saint-Claude, is another great example that stampings like "London made" or "London England" are not always totally trustworthy also on older pipes! Not only today numberless brands are made in Saint Claude and stamped with whatever the buyer wants to be stamped... | ||