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Wally Frank Ltd. operated a chain of tobacco stores in New York City (the flagship store was in Lexington Avenue) and had a vast catalog business for pipes and pipe tobaccos. Their numerous private-label pipes were made by many makers, including Charatan, Sasieni, Weber and many more. The pipes were all made from well-aged briar and other materials.
Here is a complete scanned copy of the [http://www.smugmug.com/gallery/12266052_gZ5Z5#874601362_dyDJZ August-September 1939 catalog].