Longchamp: Difference between revisions

The numerous contacts with American soldiers bestowed an official contract on Cassegrain to supply the PX shops with his leather-wrapped pipes. According to his grandson, also named Jean and now CEO of the family firm, "There wasn't an American GI in Europe who didn't have one of these pipes at the time. They were exported and sold in PXs worldwide. That's how it all started."

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In the course of the following years Cassegrain enlarged and refined the Longchamp pipe program continuously. More precious kinds of leather like calf and suede came in use. The top range was clad in alligator leather and even pony fur was used. In addition, many models showed vibrant colors now, and small sized pipes, the “Royal Mini”, made that also women interested themselves in the pipes. The hype was pushed furthermore, when well-known persons of public interest, like TV moderators or pop icon Elvis Presley, began to flaunt with a Longchamp put on.