Savinelli: Difference between revisions

Savinelli Pipes began production in 1948 and, although the pipes were of a superior quality and unique in their aesthetic, the brand wasn’t an immediate success. Few new brands are. It takes time for the public to catch on. Retailers were skeptical of placing Italian pipes alongside their best sellers from England or France, and customers, in turn, were hesitant to purchase a Savinelli over pipes by already established, foreign brands. Achille Jr. stood by his product, however; he knew it was only a matter of time before the world realized that these pipes were of a far superior quality, capable of competing with even the most well-established pipe manufacturers in the world. As it turns out, he was right. In less than a year, Savinelli pipes gained prestige in markets all across the world—heralded for their delicate balance of innovation and tradition, of form and function. Savinelli pipes were placed alongside the likes of Dunhill and Comoy’s in tobacconists from the United States to Europe, and, in time, this exposure modified Italy’s reputation; it was not only the premier exporter of briar, but now a premium source of fine briar pipes.

Achille Jr. continued to oversee the factory and cultivate the brand until he passed it down to his son, Giancarlo. As the current President of the company, Giancarlo has faced a grave challenge: keeping the marque relevant during a period of gradual pipe smoking decline. Pipe smoking may not be as ubiquitous today as in past generations, but Giancarlo has nevertheless energized the family business, much like his grandfather Carlo, by adapting his skills to meet the demands of the customer. By ushering in new lines and series to compete with modern trends, while still maintaining the same strict standards for quality control his father introduced, Giancarlo has