Caminetto: Difference between revisions

Now Davoli concentrated on marketing the Caminetto brand in the United States. His strategy was as simple as brilliant. There was a remarkable Castello hype at that time. Castello pipes were highly sought after but hard to get due to limited production. Davoli filled the gap, promoting the Caminetto to be absolutely equal to the Castello in terms of quality, but asking only half the price. And best of all: the Caminettos were consignable! The Tinder Box International was put under contract, with successful nationwide distribution. The success was overwhelming - far beyond any expectation, with the rusticated Business line becoming the most popular.

Ironically enough, the increasing demand soon drove Ascorti and Radice to the limits of their production. The brand had been introduced successfully in Germany, and in Italy to some extent. By the end of 1970 more hands were needed. Even Ascorti's elder son, Roberto (born 1958; and the current owner) helped with stamping and shipping the pipes when he was yet a schoolboy. The most important employee is '''Cesare Vigano''', who has worked for Caminetto / Ascorti for more than thirty years. To bring about more stability and higher production, Davoli invested a considerable amount of money in modern pipemaking machinery, and in doing so went from distributor to co-owner of Caminetto. By 1973 he held the vast majority of the company's capital.